Zurich, Switzerland: Graphis Press, 1963. First edition. Softcover. Text in English, German and French. Cover art by Walter Greider. Some of the articles include: Swiss Posters 1963, Posters for the Swiss National Exhibition, Early Tourist Publicity in Switzerland, Modern Tourist Publicity in Switzerland, Art Directors Club of New York 42nd Exhibition. Includes work from: Armin Hofmann, Hans Erni, Josef Muller Brockmann, Herbert Leupin, Herbert Matter, Art Kane, Tomi Ungerer, Herb Lubalin, Sual Bass. A near fine and tight copy with light edge wear and a tiny bit of staining to the top edge of the first few pages.