Zurich, Switzerland: Graphis Press, 1964. First edition. Softcover. Text in English, German and French. Cover art by Heinz Edelmann. Some of the articles include: The Young Generation of German Designers, Paperback Design Today, Exemplary Film Publicity in Germany. Includes work from: Siegfried Odermatt, Heinz Edelmann, Hermann Rastorfer, Pierre Mendell, Gunther Kieser, Paul Konig, Celestio Piatti, Milton Glaser, Seymour Chwast, Jacob Landau, Leo Lionni, Ivan Chermayeff, Saul Steinberg, Hans Hilmann. A near fine and tight copy with light edge wear and the lamination to the covers is bubbling and creasing.