Zurich, Switzerland: Amstutz & Herdeg, Graphis Press, 1961. First edition. Softcover. Text in English, German and French. Cover art by Franco Gentilini. Some of the articles include: Advertising for Film and Theatre, International Survey of the World of Window Design, Artist's Personal Announcements, In Memoriam of John Averill, Magic Powers of the Picture. Includes work by: Franco Gentilini, Pierre Courtin, George Him, Bernard Buffett, Saul Bass, Jan Lenica, Andre Francois, Ettore Sottsass, Tomi Ungerer. A close to near fine copy with light wear at the edges and a little soiling to the rear cover.