New York: Advertising Trade Publications, Inc., 1973. First edition. Softcover. September 1973. Highlights include: Black-The No Color All Purpose Ad, The Return of the Woman, Japanese Advertising, The Toronto Show, The Art of Hello. Numerous period advertisements. A very good plus copy with a two inch crease to the upper right corner of the front cover, a small crease to the lower left corner of the rear cover, a small stain to the bottom edge of the rear cover, and slight overall wear to all edges.