Chicago, IL: Richard G. Milford and Associates Inc, 1964. First edition. Spiral bound softcover. Fall 1964. Volume 6, Number 7. Articles include: Don't Let the Computer Cheat You by Ed Mayer, Be Objective in Direct Mail Design by Morton Goldsholl, Impaction Promotions - Philip Ross Company, You Are in the Direct Mail Business Too, Catalog Clinic - How to Improve Catalog Design, Paper Periscope - What Has Happened to Salesmanship, New Dimensions in Mechanical Binding, Trip of the Month - Buckley-Dement Advertising Corp., Chicagographics '65 New Yearbooks, How To Get the Most Out of an Envelope. Numerous period advertisements. A near fine copy with slight soiling to the white front cover and a slight crease to the rear cover.