Zurich, Switzerland: Graphis Press, 1974. First edition. Softcover. Text in English, German and French. Some of the articles include: The One Show - 53rd Art Directors Club / Annual Copy Club show in New York, Diagrams, Poster Biennale in Warsaw. Includes illustrations of art work by: Les Mason, Thomas Luttge, Stephen Graff, Tom Gilday, Elliot Porter, R. O. Blechman, Seymour Chwast, Art Kane, Leo Battaglia, Herb Lubalin, Lillian Bassman, Hans Erni, Tadanori Yokoo, Shigeo Fukuda, Jan Lenica. A near fine copy in wrappers with cover art by Les Mason.